When beginning a small business online, there is a proven sequence of steps you may follow to ensure your success. Thousands of people have started and grown successful businesses by following the steps below:
- Step 1: Create a business that solves a problem
- Step 2: Write persuasive copy
- Step 3: Create a website design and construct it
- Step 4: Use search engines to attract qualified shoppers to your website
- Step 5: Make a name for yourself as an expert
- Step 6: Use email marketing to convert visitors into customers
- Step 7: Boost your earnings through back-end sales and upselling
- Bottom Line
Step 1: Create a business that solves a problem
The majority of people who are just getting started make the mistake of looking for a product first, then a market.
Start with a market to increase your chances of success. The key is to discover a group of people that are looking for a solution to an issue but are having trouble finding one. This type of market research is simple because to the internet:
Look at online forums to observe what questions people are asking and what issues they are trying to solve. Conduct keyword research to identify terms that are commonly searched but have little competition from other websites. Examine your possible competitors by visiting their websites and observing what they’re doing to meet the need.
Step 2: Write persuasive copy
From the minute they arrive to the moment they complete a purchase, there is a proven sales copy formula that guides visitors through the selling process:
With an intriguing headline, you can pique people’s interest. Describe how your product solves an issue. Establish your credibility as a problem solver. Include feedback from customers who have utilized your product.
Discuss the product and how it helps the user.
- Make a proposal.
- Make a firm commitment.
- Create a sense of urgency.
- Inquire about the sale.
Focus on how your product or service is uniquely equipped to solve people’s issues or improve their lives throughout your copy. Ask yourself, “What’s in it for me?” as if you were a customer.
Step 3: Create a website design and construct it
You’re ready for your small-business web design now that you’ve nailed down your market and product, as well as your selling procedure. Always remember to keep things simple. You have less than five seconds to capture someone’s attention; if you don’t, they’ll vanish, never to be seen again. Here are a few pointers to bear in mind:
- On a white background, use one or two plain typefaces.
- Make your navigation obvious and consistent across all pages.
- Use visuals, audio, and short movies only if they help to convey your message.
- Include a sign-up offer to collect e-mail addresses.
- Make purchasing simple — there should be no more than two clicks between a potential buyer and the checkout page.
- Make your website user-friendly because it is your online showroom.
Step 4: Use search engines to attract qualified shoppers to your website
Pay-per-click advertising is the most cost-effective approach to drive traffic to a new website. It offers two benefits over waiting for organic traffic to come to you. First, PPC advertisements appear rapidly on search results pages, and second, PPC ads allow you to test different keywords, headlines, prices, and selling strategies. You can utilize PPC advertisements to uncover your best, highest-converting keywords as well as receive quick traffic. Then you may use the keywords across your site, in both copy and code, to improve your organic search results ranks.
Step 5: Make a name for yourself as an expert
The internet is used by people to find information. You’ll get more visitors and higher search engine results if you give that information away for free to other websites. The key is to provide a link to your website with every piece of information.
Give away expert content for free. Create articles, movies, or any other type of content that will be beneficial to others. Use online article directories or social media networks to distribute your articles.
Include “send to a friend” links on your website’s important material.
Become a frequent contributor to industry forums and social media platforms where your target market congregates.
Step 6: Use email marketing to convert visitors into customers
You’re generating one of your internet business’s most important assets when you build an opt-in list. Your customers and subscribers have agreed to receive emails from you. That is to say:
- You’re providing them with something they requested.
- You’re forming bonds with them that will last a lifetime.
- The response is completely quantifiable.
Because email marketing is highly targeted, it is less expensive and more effective than print, television, or radio.
Anyone who comes to your site and signs up for your mailing list is a hot lead. And there’s no better tool for following up with those prospects than email.
Step 7: Boost your earnings through back-end sales and upselling
The development of each customer’s lifetime value is one of the most essential internet marketing tactics. If you follow up with consumers who have previously purchased from you, at least 36% of them will do so again. Closing the first sale is by far the most challenging and costly element of the process. So, to convince them to buy again, use back-end selling and upselling like big brands:
- Offer things that go hand in hand with their first buy.
- Send them e-loyalty coupons that they can use on their next visit.
- After they’ve made a purchase, offer them similar products on your “Thank You” page.
Customers will become even more loyal if you reward them for their loyalty.
The internet evolves at such a rapid pace that one year online is roughly equivalent to five years in the actual world. However, the fundamentals of how to establish and grow a successful online business have remained unchanged. Stick to this order if you’re just getting started with an online business. If you’ve been online for a while, go over your checklist to see if there’s anything you’re missing or never got around to doing. With the essentials, you can’t go wrong.